Click Fraud War - AdSense Publishers Armed Yourself with the Right Tools
Major PPC companies such as Google and Yahoo decline to quantify the scope of click fraud. However, some estimate click fraud range from a few percent to more than twenty percent. Click fraud occurs when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad. These clicks are done for the purpose of either to drain competitor’s marketing budget or generate advertising income.

Track Your AdSense Performance Using Free AdSense Tracking Tools
One vital link in making real money through a Google AdSense campaign is accurate data and data analysis. Yes, we’re talking about tracking. If you’re not tracking the performance of ads being placed on your pages, there is one very good reason why you should be: by learning which formats of ads on what type of pages perform best on your site, you can weed out the ones that don’t offer any real value and focus on increasing the combinations that bring in the most ROI. Yes, ROI – after all, your time is an investment, isn’t it?

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